FullStory Raises $32M To Enhance Digital Intelligence Platform

Published: April 24, 2019

FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and Salesforce Ventures, also contributed.

The company said it plans to use the funds to expand on its platform’s digital intelligence capabilities and grow its team with at least 100 new hires over the next year.

As part of the funding, Ron Shah, Partner at Stripes Group, will join FullStory’s Board of Directors. Creighton Hicks, Partner at Dell Technologies Capital, will join the Board as an observer.

“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” said Shah in a statement. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“More and more, businesses realize that while traditional analytics are big on data, they’re short on answers, especially when it comes to solving for digital customer experiences,” said FullStory CEO and Co-Founder Scott Voigt in a statement. “Top-down tools simply weren’t built to provide the insights companies need to surface — and solve — problems in the increasingly complicated realm of customer experience. FullStory aims to tell you when, where and why you are losing CX-related revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable and privacy-compliant way.”

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series