by Elise Schoening | May 7, 2019 | Industry News
Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing and sales teams to optimize, analyze, align and activate their data all in one place. Leadspace On-Demand is delivered as a...
by Uday Nayar, Merkle | May 7, 2019 | Demanding Views
B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI...
by Elise Schoening | May 6, 2019 | Industry News
True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer...
by Klaudia Tirico | May 6, 2019 | Industry News
Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to help marketers deliver personalized website content at the individual level — in real time. The solution is driven by machine...
by Brian Anderson | May 6, 2019 | Industry News
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction on their corporate website and better enable buyers to consume and engage content that meets their specific needs and pain points. The...
by Elise Schoening | May 6, 2019 | Solution Spotlight
Campaign Stars is a human powered, all-in-one ABM platform that aims to help B2B brands build an ABM machine and position overstretched sales and marketing teams to close more deals. The platform includes sales intelligence data, messaging strategy, content and...
by Elise Schoening | May 2, 2019 | Industry News
Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed. With this acquisition, Validity aims to expand its customer data...
by Elise Schoening | May 1, 2019 | Industry News
Sigstr, an email signature marketing platform, released Sigstr Relationships on the Salesforce AppExchange. Using AI, Sigstr Relationships is positioned to score relationships between a company’s employees and their partners, prospects and customers. The...
by Elise Schoening | May 1, 2019 | Industry News
SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and partner data. The SaaS solutions aim to offer secure identity, consent and access control with built-in authorization processes. CIAM is...
by Brian Anderson | May 1, 2019 | Industry News
Webinars continue to be a staple in many B2B demand gen strategies, with studies show that webinars are one of the most useful content formats for generating positive engagement with prospective customers. Findings from Demand Gen Report’s annual Content...
by Brian Anderson | May 1, 2019 | Blog
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade. Progressive...
by Elise Schoening | Apr 30, 2019 | Industry News
Cliently, a sales engagement platform for small businesses, raised $1 million in its largest seed funding round to date. The round was led by Active Capital with additional participation from AltaIR Capital. The company said the funds will be used to help grow the...
