by James Hickey | Aug 5, 2025 | News Brief
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify sprawling customer data across devices, platforms, and identities....
by James Hickey | Aug 5, 2025 | News Brief
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers to activate a...
by James Hickey | Aug 4, 2025 | News Brief
Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner...
by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
by James Hickey | Jul 31, 2025 | News Brief
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business...
by James Hickey | Jul 31, 2025 | Blog
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing...
by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
by James Hickey | Jul 29, 2025 | News Brief
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople...
by James Hickey | Jul 29, 2025 | News Brief
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently...
by James Hickey | Jul 28, 2025 | News Brief
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a data management platform,...
by James Hickey | Jul 28, 2025 | Blog
Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one comes down to understanding the...
