by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
by James Hickey | Jul 31, 2025 | News Brief
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business...
by James Hickey | Jul 31, 2025 | Blog
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing...
by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
by James Hickey | Jul 29, 2025 | News Brief
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople...
by James Hickey | Jul 29, 2025 | News Brief
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently...
by James Hickey | Jul 28, 2025 | News Brief
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a data management platform,...
by James Hickey | Jul 28, 2025 | Blog
Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one comes down to understanding the...
by James Hickey | Jul 28, 2025 | News Brief
Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership role, according to a new study released by Salesloft in partnership with Wakefield Research. According to the study, The Rise of...
by Laura Schiele | Jul 25, 2025 | Demanding Views
Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the lion’s share of B2B headlines in 2025. Gaining some B2B marketing...
by James Hickey | Jul 24, 2025 | Case Studies
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate marketing budget to the strategy because they’re unsure about what type of content would resonate with viewers. Such was the case for Rollo. The...
by James Hickey | Jul 23, 2025 | Blog
The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on to succeed. ABM professionals like you are shaping the next era of...
