by James Hickey | Aug 12, 2025 | Blog
Day 2 of the 2025 B2BMX Summer Camp features two leaders in the B2B marketing industry that are very familiar to the Demand Gen Report community. We have tapped into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into...
by James Hickey | Aug 11, 2025 | News Brief
On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management (SPM) practitioners operate amidst shifting market. These AI Agents enable leverage the company’s proprietary pay and performance...
by James Hickey | Aug 11, 2025 | Blog
The 2025 B2BMX Summer Camp starts today, a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are tapping into the...
by James Hickey | Aug 11, 2025 | News Brief
Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge. That is the conclusion from the 2025 State of B2B Public Relations Report...
by Merle Symes | Aug 9, 2025 | Demanding Views
Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s quality of work and efficiency— their ability to accomplish more in a shorter period...
by James Hickey | Aug 7, 2025 | Case Studies
When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge— bridging the gap between lead generation and measurable revenue impact....
by James Hickey | Aug 6, 2025 | Blog
B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together. #B2BMX and Demand Gen Report are welcoming Counselor Nadia Davis on...
by James Hickey | Aug 5, 2025 | News Brief
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify sprawling customer data across devices, platforms, and identities....
by James Hickey | Aug 5, 2025 | News Brief
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers to activate a...
by James Hickey | Aug 4, 2025 | News Brief
Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner...
by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
