by Demand Gen Report Team | Nov 5, 2024 | Industry News
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted how marketers must embrace automation,...
by Karl Van Buren, Audyence | Nov 5, 2024 | Demanding Views
B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate the workflow to generate more...
by Kelly Lindenau | Oct 31, 2024 | Industry News
Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating and enhancing data enrichment. According...
by Kelly Lindenau | Oct 30, 2024 | Blog
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing a parallel between target audiences and trick-or-treaters: Just like kids plot the perfect...
by Kelly Lindenau | Oct 30, 2024 | Industry News
Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels. These new features reportedly equip enterprise marketers with the tools...
by Ethan Mowery, Adtaxi | Oct 29, 2024 | Demanding Views
Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing these cookies altogether, Google aims to empower users by allowing them...
by Kelly Lindenau | Oct 25, 2024 | Industry News
Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications. Built on top of Treasure Data’s CDP, the...
by Kelly Lindenau | Oct 24, 2024 | Industry News
Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B...
by Kelly Lindenau | Oct 23, 2024 | Industry News
OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns. Emodo’s...
by Kelly Lindenau | Oct 23, 2024 | Industry News
I have good news and bad news: The good is that the “2024 Account-Based Marketing Benchmark Survey” is officially closed and on its way to my design team as we speak! The bad news, however, is that you’ll have to wait one more week before accessing all the insights....
by Kelly Lindenau | Oct 23, 2024 | Industry News
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant to help simplify video creation for users. With the new solution, users can reportedly create custom visuals for their videos with generative AI or ask...
by Keith Turco, Madison Logic | Oct 18, 2024 | Demanding Views
When used as part of a unified, multichannel account-based marketing (ABM) strategy, content syndication is a potent tool for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. By maximizing the distribution and impact of content...
