Outreach Launches Integration with Clay to Streamline Sales Efforts

Published: October 31, 2024

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating and enhancing data enrichment.

According to the companies, users will be able to access Outreach actions within their Clay workspace to:

  • Create and update prospects;
  • Add prospects to sequences; and
  • Look up prospects or mailboxes by email address.

“When looking for partners, it’s important to select not only those with top technology, but those that deliver the best results for your customers,” said Nithya Lakshmanan, SVP of Product and Design at Outreach, in a statement. “Sales teams get deeper insights into their prospects with Clay’s data enrichment and leverage that to send highly relevant engagements in Outreach, leading to higher conversion rates and driving revenue growth. We look forward to continuing our work together on redefining the sales landscape through the most innovative AI offerings.”

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Posted in: Industry News

Tagged with: Clay, Outreach

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