by Brian Anderson | Apr 3, 2019 | Industry News
DealSignal, a B2B marketing data provider, announced a new partnership and integration with the intent data provider Bombora. The partnership aims to help mutual customers identify leads at accounts that are showing a propensity to buy based on their buying intent....
by Marisa Jentz | Apr 3, 2019 | Blog
We’re constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s...
by Brian Anderson | Apr 1, 2019 | Industry News
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem,...
by Brian Anderson | Apr 1, 2019 | Industry News
To kick off 2019, small business CRM provider Infusionsoft announced it would rebrand as Keap. The new name is designed to reflect the company’s core mission to help small businesses continue to grow even though the odds may be stacked against them. In an...
by Brian Anderson | Apr 1, 2019 | Industry News
At the company’s annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an account-based marketing platform, and LiveRamp, a customer identity platform. The partnerships aim to help mutual customers combine their...
by Elise Schoening | Apr 1, 2019 | Solution Spotlight
PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right information at every step of the buyer’s journey. Path Analytics and PathFactory for Sales are designed to provide insight about content consumption to both...
by Madelyn Newman, CallRail | Mar 29, 2019 | Demanding Views
Any small business owner is no stranger to the difficult question: what do you do with your marketing budget? Further, how do you attribute which tactics are actually working? With billions of dollars wasted every year on fumbled digital advertising tactics,...
by Brian Anderson | Mar 27, 2019 | Industry News
During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle Eloqua, Responsys, Infinity and Maxymiser aim to eliminate data silos and provide real-time insights into behavioral data. Shashi Seth, SVP of...
by Brian Anderson | Mar 27, 2019 | Industry News
At its annual summit in Las Vegas, Adobe announced a new integration with LinkedIn, as well as a deeper partnership with Microsoft. The company stated that the partnerships with both companies better position B2B customers to deliver targeted account-based experiences...
by Klaudia Tirico | Mar 27, 2019 | Blog
Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like...
by Elise Schoening | Mar 27, 2019 | Industry News
Salesforce announced plans to launch a customer data platform (CDP) that combines insight and engagement capabilities in a single, enterprise-level solution. The company said the CDP will build on Salesforce Customer 360, which is designed to connect and resolve...
by Brian Anderson | Mar 26, 2019 | Industry News
On the opening night of the Adobe Summit, senior-level executives from Adobe and Marketo recognized their 2019 Adobe Experience Maker and Marketo Revvie Award winners. The Marketo Revvie Awards are designed to honor Marketo users who are driving business growth and...
