by Brian Anderson | Mar 26, 2019 | Industry News
On the opening night of the Adobe Summit, senior-level executives from Adobe and Marketo recognized their 2019 Adobe Experience Maker and Marketo Revvie Award winners. The Marketo Revvie Awards are designed to honor Marketo users who are driving business growth and...
by Patrick Welch, President and CMO, Bigtincan | Mar 26, 2019 | Demanding Views
Once a purchase order is completed or a contract is signed, it’s time to pop the cork and celebrate. The buyer that the sales representative has pursued for weeks or months is now officially a customer. However, for many companies, the relationship with the...
by Elise Schoening | Mar 26, 2019 | Solution Spotlight
NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers...
by Elise Schoening | Mar 25, 2019 | Industry News
Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted digital ad campaigns that boost awareness and enhance digital advertising ROI. Customers can use the Leadspace platform to create their...
by Brian Anderson | Mar 22, 2019 | Industry News
Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York City. According to the company, update 6.0 aims to better position customers to create meaningful digital experiences for their target audiences while...
by Klaudia Tirico | Mar 19, 2019 | Blog
I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the...
by Brian Anderson | Mar 18, 2019 | Financial News
LeanData, a revenue operations platform, has raised $27.5 million in a Series C funding round led Tenaya Capital. Participating alongside Tenaya Capital was Industry Ventures, Shasta Ventures, Sapphire Ventures and Correlation Ventures. The company stated that the...
by Allen Pogorzelski, Openprise | Mar 18, 2019 | Demanding Views
Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from just about every Customer Relationship Management (CRM) software suite provider and data warehousing vendor. Over time, marketers have tried to keep their...
by Elise Schoening | Mar 18, 2019 | Solution Spotlight
Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of campaigns. It aims to help marketers streamline valuable assets and deliver content, campaigns and experiences faster...
by Brian Anderson | Mar 15, 2019 | Industry News
6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the...
by Andrew Gaffney | Mar 15, 2019 | Industry News
In yet another sign of the explosive growth of the ABM category, more than 1,000 attendees turned out at Pier 27 in San Francisco for the 6th Annual ABM Innovation Summit, hosted by Demandbase. With a program featuring four tracks mixing practitioners, thought leaders...
by Klaudia Tirico | Mar 15, 2019 | Industry News
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover...
