by Brian Anderson | Mar 15, 2019 | Industry News
6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the...
by Andrew Gaffney | Mar 15, 2019 | Industry News
In yet another sign of the explosive growth of the ABM category, more than 1,000 attendees turned out at Pier 27 in San Francisco for the 6th Annual ABM Innovation Summit, hosted by Demandbase. With a program featuring four tracks mixing practitioners, thought leaders...
by Klaudia Tirico | Mar 15, 2019 | Industry News
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover...
by Klaudia Tirico | Mar 15, 2019 | Industry News
New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With B2C brands like Amazon and Spotify shaping expectations in their personal life, B2B buyers are now expecting a more intuitive customized...
by Elise Schoening | Mar 14, 2019 | Industry News
PFL, a direct mail marketing platform, has teamed up with Outreach, a sales engagement platform, to help sales reps boost conversion rates and accelerate time-to-close via personalized direct mail packages. The partnership enables Outreach users to create and deliver...
by Elise Schoening | Mar 13, 2019 | Industry News
True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market. The solution is positioned to use True...
by Elise Schoening | Mar 13, 2019 | Industry News
Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event attendees will receive a complimentary copy of the book, which...
by Brian Anderson | Mar 13, 2019 | Blog
At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the...
by Andrew Gaffney | Mar 13, 2019 | Industry News
The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall...
by Elise Schoening | Mar 13, 2019 | Industry News
The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences. Early e-commerce adopters such as Motoral Oy, a wholesale trade services...
by Elise Schoening | Mar 11, 2019 | Industry News
HG Data, a technology intelligence provider, rebranded as HG Insights and launched a new HG Insights Platform designed to deliver technographic information to help marketers optimize their strategies and identify opportunities for revenue growth. The company said the...
by Brian Anderson | Mar 11, 2019 | Industry News
As more marketers dip their toes into ABM, early adopters are stepping forward and sharing their experiences with common hurdles and challenges that can be avoided via the right combination of technology, research and support. Ninety-three percent of marketers say ABM...
