by Elise Schoening | Feb 19, 2019 | Solution Spotlight
nDash is a content creation platform that aims to help companies find expert writers, manage workflows and scale content creation. FEATURES/FUNCTIONALITY Marketers can use the platform to build and manage writing teams comprised of in-house talent, freelancers and...
by Elise Schoening | Feb 15, 2019 | Industry News
Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million. With the addition of Ooyala’s technology,...
by Elise Schoening | Feb 15, 2019 | Financial News
Affinity, a relationship intelligence platform, raised $26.5 million in a Series B round led by Advance Venture Partners and Sway Ventures, with additional participation from MassMutual Ventures, Pear Ventures and more. This brings the company’s total funding up...
by Elise Schoening | Feb 13, 2019 | Industry News
Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing...
by Brian Anderson | Feb 13, 2019 | Blog
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with...
by Terry Moffatt, Contributing Writer | Feb 13, 2019 | Industry News
The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel marketing automation services through 2023 probably wasn’t much of a surprise to many channel professionals. While many companies are...
by Elise Schoening | Feb 11, 2019 | Industry News
KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider. The integration is positioned to enhance KickFire’s LIVE Leads Contacts Marketplace by providing users with access to...
by Elise Schoening | Feb 11, 2019 | Solution Spotlight
The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content....
by Wolfram van Wezel, 3D2B | Feb 8, 2019 | Demanding Views
The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that...
by Elise Schoening | Feb 7, 2019 | Industry News
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS...
by Elise Schoening | Feb 6, 2019 | Industry News
AdRoll Group announced former Marketo executive Robin Bordoli as the new president of its RollWorks division. Bordoli comes to RollWorks with more than 10 years of executive experience in B2B marketing and SaaS, including as CEO of Figure Eight and GM of...
by John Gaffney, Contributing Writer | Feb 6, 2019 | Blog
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention...
