by Demand Gen Report Team | Feb 20, 2019 | Industry News
In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This means developing audience-centric content, maintaining a tight knit relationship between marketing and sales, leveraging new tools and...
by Klaudia Tirico | Feb 20, 2019 | Blog
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing...
by By Kate Rooney, Design Pickle | Feb 19, 2019 | Demanding Views
No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely...
by Elise Schoening | Feb 19, 2019 | Industry News
Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada. The company said the...
by Elise Schoening | Feb 19, 2019 | Solution Spotlight
nDash is a content creation platform that aims to help companies find expert writers, manage workflows and scale content creation. FEATURES/FUNCTIONALITY Marketers can use the platform to build and manage writing teams comprised of in-house talent, freelancers and...
by Elise Schoening | Feb 15, 2019 | Industry News
Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million. With the addition of Ooyala’s technology,...
by Elise Schoening | Feb 15, 2019 | Financial News
Affinity, a relationship intelligence platform, raised $26.5 million in a Series B round led by Advance Venture Partners and Sway Ventures, with additional participation from MassMutual Ventures, Pear Ventures and more. This brings the company’s total funding up...
by Elise Schoening | Feb 13, 2019 | Industry News
Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing...
by Brian Anderson | Feb 13, 2019 | Blog
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with...
by Terry Moffatt, Contributing Writer | Feb 13, 2019 | Industry News
The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel marketing automation services through 2023 probably wasn’t much of a surprise to many channel professionals. While many companies are...
by Elise Schoening | Feb 11, 2019 | Industry News
KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider. The integration is positioned to enhance KickFire’s LIVE Leads Contacts Marketplace by providing users with access to...
by Elise Schoening | Feb 11, 2019 | Solution Spotlight
The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content....
