by Elise Schoening | Feb 11, 2019 | Solution Spotlight
The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content....
by Wolfram van Wezel, 3D2B | Feb 8, 2019 | Demanding Views
The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that...
by Elise Schoening | Feb 7, 2019 | Industry News
The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide critical intent and account data that can be used throughout the funnel to move buyers towards a sale. B2B companies such as SAP, IHS...
by Elise Schoening | Feb 6, 2019 | Industry News
AdRoll Group announced former Marketo executive Robin Bordoli as the new president of its RollWorks division. Bordoli comes to RollWorks with more than 10 years of executive experience in B2B marketing and SaaS, including as CEO of Figure Eight and GM of...
by John Gaffney, Contributing Writer | Feb 6, 2019 | Blog
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention...
by Mark McGregor, Signavio | Feb 5, 2019 | Demanding Views
Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you...
by Elise Schoening | Feb 4, 2019 | Industry News
DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together, the companies aim to provide a trusted, comprehensive network of data for B2B professionals. The company said it plans to release a...
by Elise Schoening | Feb 4, 2019 | Solution Spotlight
Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few...
by Elise Schoening | Feb 1, 2019 | Industry News
Leadspace, a customer data platform for B2B sales and marketing, announced it had doubled its annual returning revenue after a year of record growth. During the year, Leadspace unveiled new partnerships with G2 Crowd and Bombora, in addition to strengthening its...
by Elise Schoening | Feb 1, 2019 | Industry News
The Association of National Advertisers (ANA) named marketing leaders at Accenture, Ally and Quantcast as the winners of its 55th annual Communicators of the Year Awards. The three winners were honored at an award ceremony and reception held Tuesday, Jan. 29 in New...
by Klaudia Tirico | Feb 1, 2019 | Industry News
Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top...
by Andrew Gaffney | Jan 31, 2019 | Industry News
Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize...
