by Elise Schoening | Jan 23, 2019 | Industry News
LinkedIn unveiled Interest Targeting, a new tool for Campaign Manager that aims to help marketers deliver relevant ads to match their target audience’s professional interests. Interest Targeting is designed to analyze the content LinkedIn members share and...
by Brian Anderson | Jan 23, 2019 | Blog
There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training...
by Elise Schoening | Jan 21, 2019 | Solution Spotlight
SuccessKit is designed to help B2B companies generate, manage and leverage case studies and customer success stories more effectively. It is positioned to collect the details needed for success stories, and then generate beautiful, branded content which sales teams...
by Elise Schoening | Jan 18, 2019 | Industry News
Marketo unveiled its 2019 Marketo Champion Class, which seeks to recognize users who are Marketo Certified and act as brand ambassadors to share their knowledge and expertise with others in the Marketing Nation Community. Forty Marketo users were selected for this...
by Sam Melnick, Allocadia | Jan 18, 2019 | Demanding Views
As we look at the most important martech trends for the New Year, one thing becomes evident, and it’s no surprise: spend on martech is increasing. According to Gartner’s CMO Spend Survey for 2018-2019, which polled over 600 CMOs in North America and...
by Brian Anderson | Jan 17, 2019 | Industry News
The B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front...
by Elise Schoening | Jan 16, 2019 | Financial News
Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were not disclosed. The company also unveiled a new solution powered by ListenLoop that is designed to connect programmatic ABM...
by Andrew Gaffney | Jan 16, 2019 | Industry News
The topic of Televerde’s “workforce” has drawn a lot of comments and whispers over the years. Sometimes, there is a bit of a sarcastic tone attached as it’s referred to as the “prison company.” Other times, there is an insinuation that women in...
by Elise Schoening | Jan 16, 2019 | Blog
Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the...
by Elise Schoening | Jan 16, 2019 | Financial News
Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions,...
by Elise Schoening | Jan 15, 2019 | Industry News
Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September. The company said that Marketo will be included...
by Elise Schoening | Jan 14, 2019 | Solution Spotlight
AI-Driven Email Prospecting from InsideSales.com aims to help sales teams create target and track prospecting emails, as well as generate insights into recipient actions and identify the best time to send. FEATURES/FUNCTIONALITY The solution uses...
