by Chris Bondhus, Brightcove | Jan 2, 2019 | Demanding Views
With more than 6,200 martech vendors competing for marketers’ attention and budget, errors in the selling process can doom an otherwise successful pursuit. Just this past year, I explored purchasing two cloud services — I won’t name them, but you’ve...
by Klaudia Tirico | Dec 28, 2018 | Industry News
It’s been a whirlwind of a year for the B2B marketing world, as marketers took their strategies to the next level to engage buyers in a more authentic, human way. The landscape is ever-evolving and new technologies and channels have made it easier for marketers...
by Elise Schoening | Dec 28, 2018 | Solution Spotlight
Dynamic Optimization by Return Path is designed to help marketers improve their email marketing efforts by combining ESP data and AI to provide customized recommendations for boosting inbox placement and subscriber engagement. FEATURES/FUNCTIONALITY The solution aims...
by Elise Schoening | Dec 21, 2018 | Industry News
VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard. The integration with GoVideo, Vidyard’s video messaging app, aims to humanize the sales process and accelerate success with one-to-one video...
by Elise Schoening | Dec 21, 2018 | Industry News
Content insight and activation platform PathFactory announced a new partnership with conversational marketing and sales platform Drift that aims to improve the buyer journey by bringing content insights and chatbot capabilities together. Through the integration,...
by Elise Schoening | Dec 19, 2018 | Financial News
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million...
by Demand Gen Report Team | Dec 19, 2018 | Industry News
The holiday season is all about giving. It’s also a season of showing you care about your family and friends, as well as colleagues and customers whom you’ve built strong relationships with over the year. B2B companies have used the...
by Elise Schoening | Dec 19, 2018 | Blog
The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public. We’ve already done the hard part and narrowed down...
by Jon Miller, Engagio | Dec 18, 2018 | Demanding Views
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of...
by Elise Schoening | Dec 18, 2018 | Financial News
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also...
by Elise Schoening | Dec 14, 2018 | Solution Spotlight
FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership. FEATURES/FUNCTIONALITY The solution aims to bring sales and marketing...
by Brian Anderson | Dec 14, 2018 | Industry News
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of...
