by Elise Schoening | Nov 28, 2018 | Industry News
Seismic, a marketing and sales enablement software company, named John McCauley as its first CFO to oversee the company’s global financial operations. McCauley joins Seismic with more than a decade of financial leadership and expertise. His previous roles...
by Elise Schoening | Nov 28, 2018 | Industry News
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase and the ABM Leadership Alliance. The study, which surveyed...
by Elise Schoening | Nov 27, 2018 | Industry News
Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected to close in January 2019, pending pre-determined legal and financial obligations. During a press and investor briefing, the companies said the acquisition...
by Carter Hallett, R2i | Nov 26, 2018 | Demanding Views
Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent report by Gartner suggests that by 2020, poor customer experiences will destroy 30% of digital business projects. Many of my clients know they need to be more...
by Elise Schoening | Nov 23, 2018 | Solution Spotlight
TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full...
by Andrew Gaffney | Nov 21, 2018 | Blog
You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how...
by Kay Kienast, True Influence | Nov 20, 2018 | Demanding Views
If you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos and more, chances are you’re a true believer that content is king. The ability to push your content out to publishers and...
by Elise Schoening | Nov 16, 2018 | Industry News
LinkedIn unveiled LinkedIn Pages, an updated version of LinkedIn Company Pages that is designed to help companies grow their audience, monitor and respond to relevant LinkedIn conversations and engage their employees. The updates include new capabilities for...
by Elise Schoening | Nov 16, 2018 | Solution Spotlight
SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue. FEATURES/FUNCTIONALITY New features to the SAP...
by Elise Schoening | Nov 15, 2018 | Industry News
Integrate, a demand orchestration platform, has partnered with LinkedIn Marketing Solutions to help marketers more quickly and easily engage prospects generated from the social media platform. The partnership ensures that leads captured through LinkedIn Lead Gen Forms...
by Elise Schoening | Nov 14, 2018 | Blog
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in...
by Elise Schoening | Nov 14, 2018 | Industry News
Showpad, a sales enablement platform, acquired Voicefox, a meeting intelligence software provider. Terms of the deal were not disclosed. By combining Voicefox’s capabilities to record, transcribe and analyze business conversations with Showpad’s sales...
