LinkedIn Revamps Company Pages To Help Marketers Further Audience Growth, Engagement

Published: November 16, 2018

LinkedIn unveiled LinkedIn Pages, an updated version of LinkedIn Company Pages that is designed to help companies grow their audience, monitor and respond to relevant LinkedIn conversations and engage their employees.

The updates include new capabilities for administrators, who will be better positioned to share documents such as PowerPoint presentations, Word documents and PDFs on a company’s LinkedIn page. Administrators can also link their company page to hashtags and respond to LinkedIn conversations about their brand or relevant topics, as well as post updates and comments on the go from the LinkedIn mobile app.

LinkedIn also released a new Content Suggestions feature, which aims to show what topics and content pieces are trending within a company’s target audience, so marketers can adjust their content strategy accordingly. In addition, companies can now respond to and reshare posts from their employees and customers.

New partnerships with Crunchbase and Hootsuite also aim to enable companies to feature Crunchbase insights directly on their LinkedIn page, as well as receive notifications of any activity on their page.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“Our new Pages experience is built to foster active communities and conversations on LinkedIn with a company’s employees, customers and followers,” said Sparsh Agarwal, Senior Product Manager of LinkedIn, in a blog post announcing the news. “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations — from small businesses to large enterprises — to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages.”

According to the company, LinkedIn Pages are currently being rolled out in the U.S. and are expected to be available worldwide in the coming weeks.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series