by Elise Schoening | Nov 23, 2018 | Solution Spotlight
TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full...
by Andrew Gaffney | Nov 21, 2018 | Blog
You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how...
by Kay Kienast, True Influence | Nov 20, 2018 | Demanding Views
If you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos and more, chances are you’re a true believer that content is king. The ability to push your content out to publishers and...
by Elise Schoening | Nov 16, 2018 | Industry News
LinkedIn unveiled LinkedIn Pages, an updated version of LinkedIn Company Pages that is designed to help companies grow their audience, monitor and respond to relevant LinkedIn conversations and engage their employees. The updates include new capabilities for...
by Elise Schoening | Nov 16, 2018 | Solution Spotlight
SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue. FEATURES/FUNCTIONALITY New features to the SAP...
by Elise Schoening | Nov 15, 2018 | Industry News
Integrate, a demand orchestration platform, has partnered with LinkedIn Marketing Solutions to help marketers more quickly and easily engage prospects generated from the social media platform. The partnership ensures that leads captured through LinkedIn Lead Gen Forms...
by Elise Schoening | Nov 14, 2018 | Blog
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in...
by Elise Schoening | Nov 14, 2018 | Industry News
Showpad, a sales enablement platform, acquired Voicefox, a meeting intelligence software provider. Terms of the deal were not disclosed. By combining Voicefox’s capabilities to record, transcribe and analyze business conversations with Showpad’s sales...
by Elise Schoening | Nov 14, 2018 | Industry News
Triblio announced that it has partnered with Bombora, a B2B intent data provider. The partnership is designed to bring Bombora’s third-party intent data and first-party intent signals into Triblio’s ABM platform — specifically the company’s...
by Elise Schoening | Nov 14, 2018 | Industry News
One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research from Demand Gen Report shows that nearly two-thirds (65%) of B2B buyers will turn to peer review sites when selecting and evaluating new technology. Customer...
by Elise Schoening | Nov 12, 2018 | Industry News
SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management software provider, in an $8 billion cash transaction. The acquisition positions SAP to combine Qualtrics’ experience data with its operational...
by Brian Anderson | Nov 12, 2018 | Case Studies
Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based strategy. The company ultimately turned to account-based advertising to drive engagement with the right stakeholders at target accounts. The...
