by John Fernandez, Contently | Oct 19, 2018 | Demanding Views
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals...
by Elise Schoening | Oct 17, 2018 | Industry News
Liferay, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an...
by Elise Schoening | Oct 17, 2018 | Industry News
Radius, a B2B enterprise data platform, announced it has enhanced its data source, the Network of Record, with a new partnership to Dun & Bradstreet’s Data Cloud. With this partnership, the Network of Record is positioned to provide account and contact data...
by Elise Schoening | Oct 17, 2018 | Industry News
Twilio, a cloud communications platform, announced plans to acquire SendGrid, an email marketing platform, in an all-stock transaction valued at about $2 billion. The acquisition, which is expected to close in the first half of 2019, positions Twilio to create a...
by Klaudia Tirico | Oct 17, 2018 | Industry News
The debate around gating or ungating content has been a topic of conversation among marketers for many years. It’s easy to understand why as gated content plays a crucial role in lead generation. However, there are growing benefits of ungating content, as well,...
by Brian Anderson | Oct 17, 2018 | Blog
Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in the B2B marketplace. Terry Moffatt, Editor for our sister publication...
by Elise Schoening | Oct 17, 2018 | Industry News
Infusionsoft, a CRM, sales and marketing software provider for SMBs, received a $20 million investment from ORIX Growth Capital. The company said the funding will be used to fuel product development and market expansion. The latest investment brings...
by Brian Anderson | Oct 16, 2018 | Blog, Podcasts
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO...
by Klaudia Tirico | Oct 15, 2018 | Industry News
Intercom, a customer messaging platform, has launched a new bot designed to help answer and resolve customers’ most common questions. Answer Bot uses a combination of Intercom’s conversation data, machine learning and natural language processing to...
by Michael Hiskey, Semarchy | Oct 15, 2018 | Demanding Views
Imagine a place where all business data could be stored in its source form, waiting to be analyzed on call. That place is the data lake, and when properly utilized, it can be one of a business’ most valuable assets, saving money and increasing ROI. So,...
by Elise Schoening | Oct 15, 2018 | Solution Spotlight
Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer...
by Elise Schoening | Oct 12, 2018 | Industry News
Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B...
