by Elise Schoening | Sep 13, 2018 | Industry News
Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline. The platform is designed to use data from Radius’ Network of Record to refresh and...
by Elise Schoening | Sep 13, 2018 | Financial News
Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software provider, according to Reuters. Marketo, which was founded in 2006, generated approximately $321 million in revenue last year,...
by Elise Schoening | Sep 12, 2018 | Industry News
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale. Adaptive Audiences aims to use behavioral data from first- and...
by Brian Anderson | Sep 12, 2018 | Blog
via GIPHY Judging by Demand Gen Report’s subscriber list, most of our reader base is currently employed at B2B businesses in a stage of rapid growth and scale. This is no small endeavor; and I know from my own experience that a lot of time, passion and coffee...
by Elise Schoening | Sep 12, 2018 | Industry News
Brightcove, an online video hosting platform, appointed Sara Larsen as the company’s new CMO. She will replace former CMO Neil Lieberman and will oversee the media business unit and digital marketing unit, which is now combined into a single marketing...
by Elise Schoening | Sep 12, 2018 | Industry News
Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue. The platform is designed to automate manual processes, such as data...
by Elise Schoening | Sep 10, 2018 | Industry News
LinkedIn released Dynamic Ads, a new tool designed to help marketers send personalized ads to better capture the attention of their target audience. Dynamic Ads are positioned to use public information from a person’s LinkedIn page to automatically customize ad...
by Elise Schoening | Sep 10, 2018 | Solution Spotlight
Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices....
by Klaudia Tirico | Sep 10, 2018 | Blog, Podcasts
During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of...
by By Matt Amundson, EverString | Sep 7, 2018 | Demanding Views
In 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also...
by Brian Anderson | Sep 7, 2018 | Industry News
Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising. The company’s new Targeting Solution, which is part of the Demandbase ABM...
by Elise Schoening | Sep 6, 2018 | Industry News
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics. The updated dashboard aims to help marketers easily view current and past webinars, review analytics and publish...
