by Elise Schoening | Sep 28, 2018 | Industry News
Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates. The new features position marketers to: Create...
by Elise Schoening | Sep 27, 2018 | Industry News
Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September...
by Klaudia Tirico | Sep 26, 2018 | Industry News
Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website...
by Elise Schoening | Sep 26, 2018 | Financial News
ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount. By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send...
by Elise Schoening | Sep 25, 2018 | Financial News
Highspot, a sales enablement software, raised $35 million in a Series C funding round led by OpenView. Additional contributions were made by Madrona Venture Group, Salesforce Ventures and Shasta Ventures. According to the company, the funding will be used to...
by Elise Schoening | Sep 25, 2018 | Financial News
HG Data, a sales and marketing intelligence provider, announced plans to acquire Pivotal iQ, an IT sourcing intelligence company. Terms of the deal were not disclosed. The acquisition aims to position HG Data to provide enhanced technographic data for marketing and...
by Elise Schoening | Sep 24, 2018 | Blog
Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20%...
by Andrew Gaffney | Sep 21, 2018 | Blog
Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen. This year, the event has expanded to two full days of workshops...
by Brian Anderson | Sep 21, 2018 | Blog, Podcasts
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech...
by Elise Schoening | Sep 21, 2018 | Industry News
Allego, a sales training, learning and coaching software, recently accepted its first funding round of $7.5 million from General Catalyst. Yet, Yuchun Lee, CEO and Co-Founder of Allego, swears the company has no plans to touch it. In an exclusive interview with Demand...
by Chris Lynde, SaleScout | Sep 21, 2018 | Demanding Views
Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days...
by Elise Schoening | Sep 20, 2018 | Industry News
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform....
