by Elise Schoening | Sep 12, 2018 | Industry News
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale. Adaptive Audiences aims to use behavioral data from first- and...
by Brian Anderson | Sep 12, 2018 | Blog
via GIPHY Judging by Demand Gen Report’s subscriber list, most of our reader base is currently employed at B2B businesses in a stage of rapid growth and scale. This is no small endeavor; and I know from my own experience that a lot of time, passion and coffee...
by Elise Schoening | Sep 12, 2018 | Industry News
Brightcove, an online video hosting platform, appointed Sara Larsen as the company’s new CMO. She will replace former CMO Neil Lieberman and will oversee the media business unit and digital marketing unit, which is now combined into a single marketing...
by Elise Schoening | Sep 12, 2018 | Industry News
Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue. The platform is designed to automate manual processes, such as data...
by Elise Schoening | Sep 10, 2018 | Industry News
LinkedIn released Dynamic Ads, a new tool designed to help marketers send personalized ads to better capture the attention of their target audience. Dynamic Ads are positioned to use public information from a person’s LinkedIn page to automatically customize ad...
by Elise Schoening | Sep 10, 2018 | Solution Spotlight
Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices....
by Klaudia Tirico | Sep 10, 2018 | Blog, Podcasts
During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of...
by By Matt Amundson, EverString | Sep 7, 2018 | Demanding Views
In 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also...
by Brian Anderson | Sep 7, 2018 | Industry News
Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising. The company’s new Targeting Solution, which is part of the Demandbase ABM...
by Elise Schoening | Sep 6, 2018 | Industry News
LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics. The updated dashboard aims to help marketers easily view current and past webinars, review analytics and publish...
by Elise Schoening | Sep 6, 2018 | Industry News
Salesforce released updates to its Sales Cloud Platform designed to help companies execute the entire sales process within the platform. The announcement includes three key features, High Velocity Sales, Salesforce Billing and Pardot for marketing, which aim to...
by Brian Anderson | Sep 6, 2018 | Industry News
In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward...
