by Brian Anderson | Sep 5, 2018 | Industry News
Drift, a conversational marketing and sales platform, unveiled new products, partnerships and an acquisition at HYPERGROWTH 2018, the company’s annual event hosted in Boston. The announcements enable Drift customers to quickly engage with prospects by removing...
by Demand Gen Report Team | Sep 4, 2018 | Blog, Podcasts
In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and...
by Kevin Joyce, The Pedowitz Group | Sep 4, 2018 | Demanding Views
How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing...
by Elise Schoening | Aug 31, 2018 | Solution Spotlight
Sigstr Pulse, a relationship marketing platform, is designed to use AI to analyze employee email and calendar patterns to provide insights into the quality of relationships and engagement within target accounts, locations or segments. FEATURES/FUNCTIONALITY The...
by Elise Schoening | Aug 30, 2018 | Industry News
Return Path, an email data solutions provider, released new tools designed to help marketers improve email deliverability and management. The Universal Feedback Loop aims to notify marketers when one of their emails is marked as spam by a subscriber. The tool is...
by Terry Moffatt, Channel Marketer Report | Aug 29, 2018 | Industry News
To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers....
by Elise Schoening | Aug 29, 2018 | Industry News
Marketo has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing an end-to-end customer experience, as well overseeing the planning, engagement and measurement capabilities of the marketing automation platform....
by Andrew Gaffney | Aug 29, 2018 | Blog
We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight from more than 200 executives who had been directly involved in a B2B purchase decision (with 72% being the primary decision maker) in the past 12 months. Some...
by Andrew Gaffney | Aug 28, 2018 | Demanding Views
Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance marketing, we have the ability to be fairly targeted in our...
by Elise Schoening | Aug 27, 2018 | Industry News
Dynamic Consultants Group, a CRM and ERP consulting provider, released GDPRoactive, a new solution for Microsoft Dynamics 365 that is designed to comply with the General Data Protection Regulation (GDPR). The solution aims to help companies detect, classify and manage...
by Elise Schoening | Aug 27, 2018 | Solution Spotlight
VidGrid, formerly known as Ilos Videos, is an interactive video platform that aims to transform video into a two-way conversation. FEATURES/FUNCTIONALITY The platform is designed to empower anyone — whether they are sales/marketing professionals, customers or more —...
by Elise Schoening | Aug 24, 2018 | Financial News
PebblePost, a programmatic direct mail platform, announced that it has raised $25 million in a series C funding round led by Advance Venture Partners (AVP). The company said it plans to expand on the platform’s machine learning capabilities and double its...
