by Elise Schoening | Aug 2, 2018 | Industry News
Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are currently building one, according to new research from LeanData and Sales Hacker. The 2018 State of Revenue Ops report shows that while most marketers (51%) believe...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Invoca, a call intelligence solution provider, has released enhanced integration with Google Ads and Google Marketing Platform. In addition, the company has launched support for Google Accelerated Mobile Pages (AMP). The updated integrations position Invoca users to...
by Brian Anderson | Aug 1, 2018 | Blog
via GIPHY To be successful in today’s B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects. This is what B2B buyers look for in today’s buying...
by Elise Schoening | Jul 31, 2018 | Industry News
Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric. The research, which surveyed 255 marketers in June...
by Elise Schoening | Jul 30, 2018 | Industry News
Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads. Universal LeadCapture aims to score and route leads from a marketer’s own event, as well as the events they...
by Elise Schoening | Jul 30, 2018 | Solution Spotlight
The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally. FEATURES/FUNCTIONALITY Brightcove...
by Klaudia Tirico | Jul 27, 2018 | Industry News
As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and sales teams face a number of challenges to cater to expectations....
by By Anil Kaul, Absolutdata | Jul 27, 2018 | Demanding Views
The Pareto Principle, also known as the “80/20 rule,” is familiar throughout the business world. In sales, the formula is this: 20% of sales reps drive 80% of sales. The 80/20 rule applies across industries and national boundaries. It has persisted for generations,...
by Elise Schoening | Jul 26, 2018 | Industry News
LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics. LinkedIn Campaign Manager now includes a new interface for easier navigation and enhanced reporting....
by Elise Schoening | Jul 25, 2018 | Industry News
ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace ZoomInfo founder and former CEO Yonatan Stern, who will remain on the company’s Board of Directors. Schoettle joins the company from IBM,...
by Klaudia Tirico | Jul 25, 2018 | Blog
Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what...
