by Elise Schoening | Jul 30, 2018 | Industry News
Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads. Universal LeadCapture aims to score and route leads from a marketer’s own event, as well as the events they...
by Elise Schoening | Jul 30, 2018 | Solution Spotlight
The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally. FEATURES/FUNCTIONALITY Brightcove...
by Klaudia Tirico | Jul 27, 2018 | Industry News
As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and sales teams face a number of challenges to cater to expectations....
by By Anil Kaul, Absolutdata | Jul 27, 2018 | Demanding Views
The Pareto Principle, also known as the “80/20 rule,” is familiar throughout the business world. In sales, the formula is this: 20% of sales reps drive 80% of sales. The 80/20 rule applies across industries and national boundaries. It has persisted for generations,...
by Elise Schoening | Jul 26, 2018 | Industry News
LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics. LinkedIn Campaign Manager now includes a new interface for easier navigation and enhanced reporting....
by Elise Schoening | Jul 25, 2018 | Industry News
ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace ZoomInfo founder and former CEO Yonatan Stern, who will remain on the company’s Board of Directors. Schoettle joins the company from IBM,...
by Klaudia Tirico | Jul 25, 2018 | Blog
Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what...
by Elise Schoening | Jul 25, 2018 | Industry News
Marketo announced a new partnership with B2B intent data provider Bombora to help its users identify and convert potential customers using intent data from Bombora’s Customer Surge Analytics solution. The partnership, which builds off Marketo’s recent...
by Elise Schoening | Jul 25, 2018 | Industry News
Maintaining quality data is a common challenge for most B2B marketers. In fact, new research from Lotame, a data management platform, revealed that 60% of marketers are concerned with the quality of data provided by data sellers. The study, which surveyed 300...
by Elise Schoening | Jul 23, 2018 | Solution Spotlight
Shared Spaces, a new sales enablement platform from Showpad, aims to help sales teams build custom sites for prospects and facilitate personalized interactions between buyers and sellers. It is positioned to provide a secure and navigable space where relevant content...
by By: Mark Aboud, SAP | Jul 20, 2018 | Demanding Views
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen steady innovation. Telephone cold calling, voicemail and emails became vital tools used to let prospects know you wanted to talk to them. When you did get a...
by Elise Schoening | Jul 19, 2018 | Industry News
True Influence, an ABM platform provider, launched InsightBASE Version 2.0. The updated account acceleration platform aims to help businesses monitor the online activity of prospective buyers. InsightBASE Version 2.0 is designed to identify intent signals from web...
