by Chris Nixon, CaliberMind | Aug 6, 2018 | Blog
While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. That’s because marketers also need inbound demand gen tactics to supplement and support...
by Elise Schoening | Aug 6, 2018 | Solution Spotlight
Scout, a new sales technology platform from the Miller Heiman Group, is designed to leverage data and analytics to predict which seller actions are the most effective. The platform aims to combine Miller Heiman Groups’ strategic selling methodology with...
by Joe Cronin, ConnectLeader | Aug 3, 2018 | Demanding Views
An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as...
by Elise Schoening | Aug 3, 2018 | Industry News
In June, the B2B software and services review platform G2 Crowd announced that three of its co-founders would be returning to their original roles at the company. Godard Abel returned as CEO. Tim Handorf moved from CEO to President and Matt Gorniak left Salesforce to...
by Elise Schoening | Aug 2, 2018 | Case Studies
Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement. The...
by Elise Schoening | Aug 2, 2018 | Industry News
Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are currently building one, according to new research from LeanData and Sales Hacker. The 2018 State of Revenue Ops report shows that while most marketers (51%) believe...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Invoca, a call intelligence solution provider, has released enhanced integration with Google Ads and Google Marketing Platform. In addition, the company has launched support for Google Accelerated Mobile Pages (AMP). The updated integrations position Invoca users to...
by Brian Anderson | Aug 1, 2018 | Blog
via GIPHY To be successful in today’s B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing...
by Klaudia Tirico | Aug 1, 2018 | Industry News
Storytelling. Authenticity. A human approach. These terms have quickly become part of the B2B marketing vocabulary — especially when it comes to content, messaging and engagement with customers and prospects. This is what B2B buyers look for in today’s buying...
by Elise Schoening | Jul 31, 2018 | Industry News
Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may expose their company to legal risks, according to new research from Demandbase and Demand Metric. The research, which surveyed 255 marketers in June...
by Elise Schoening | Jul 30, 2018 | Industry News
Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads. Universal LeadCapture aims to score and route leads from a marketer’s own event, as well as the events they...
by Elise Schoening | Jul 30, 2018 | Solution Spotlight
The Brightcove video platform is designed to provide a comprehensive solution to meet the full range of video publishing and distribution needs of marketers, as well as organizations looking to use video internally and externally. FEATURES/FUNCTIONALITY Brightcove...
