by Brian Anderson | Jun 28, 2018 | Industry News
The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead the growth of technology stacks and streamlined sales funnels. Now, marketing operations in the B2B industry has evolved into a foundational element of the...
by Elise Schoening | Jun 27, 2018 | Industry News
Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed to help B2B businesses improve customer relationships by creating highly-targeted, ideally-timed surveys. SmartSurveys...
by Brian Anderson | Jun 27, 2018 | Case Studies
Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The...
by Klaudia Tirico | Jun 27, 2018 | Blog
Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business...
by Brian Anderson | Jun 27, 2018 | Industry News
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results, B2B organizations such as MarcomCentral and MakerBot are looking beyond basic activity metrics to understand tracking activity at different stages...
by Elise Schoening | Jun 27, 2018 | Industry News
Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy. The latest release includes an improved video player designed to support JavaScript minification, as well...
by Elise Schoening | Jun 26, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced that three of the company’s co-founders will be taking on new leadership roles to progress the company into the next stage of growth. Godard Abel, Co-founder and Executive Chairman, will return to...
by Elise Schoening | Jun 26, 2018 | Industry News
Showpad, a sales enablement platform, unveiled the Showpad Partner Program, as well as new platform integrations designed to enhance its platform capabilities. The Partner Program is an ecosystem of technology and solution providers that aims to help customers deliver...
by Elise Schoening | Jun 25, 2018 | Industry News
Campaign Monitor, an email marketing solution, has merged with email marketing software providers Emma and Delivra to create an enhanced solution that will serve the ranging needs of B2B businesses. Emma aims to help businesses personalize and scale email marketing...
by Elise Schoening | Jun 25, 2018 | Solution Spotlight
Chili Piper, a scheduling platform, aims to accelerate the sales process by solving the gap between account interest and sales outreach. It is designed to improve the customer experience by providing an easy way for prospective customers to book a meeting, schedule a...
by By Kelly Olson, The Mx Group | Jun 22, 2018 | Demanding Views
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. In...
by Elise Schoening | Jun 22, 2018 | Industry News
Mintigo, a customer engagement platform for sales and marketing, unveiled MintigoAI, a customer engagement platform powered by artificial intelligence. The new platform includes a suite of solutions designed to help enterprise and mid-size businesses accelerate...
