Demand Gen Report

AI Agents Businessmen use AI platforms with AI Agents to create content, chat, and help provide ideas to improve their organization or company to increase sales, etc.

Xactly Launches Industry-First AI Agents Focused on Sales Performance Management

On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management (SPM) practitioners operate amidst shifting market. These AI Agents enable leverage the...

Roderick Jefferson Kicks Off 2025 B2BMX Summer Camp

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Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report

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AI’s Transformative Potential Depends on How Companies Envision Their Paths for Growth

Demanding Views

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

How CallRail Empowered The Search Labs to Deliver Client Profits

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11

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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11