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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and...

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New AI-Powered Adaptive Identity Resolution Offered by Hightouch

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DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

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2025 B2BMX Summer Camp Starts in Seven Days

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12
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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11
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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

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