by Elise Schoening | Jun 27, 2018 | Industry News
Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy. The latest release includes an improved video player designed to support JavaScript minification, as well...
by Elise Schoening | Jun 26, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced that three of the company’s co-founders will be taking on new leadership roles to progress the company into the next stage of growth. Godard Abel, Co-founder and Executive Chairman, will return to...
by Elise Schoening | Jun 26, 2018 | Industry News
Showpad, a sales enablement platform, unveiled the Showpad Partner Program, as well as new platform integrations designed to enhance its platform capabilities. The Partner Program is an ecosystem of technology and solution providers that aims to help customers deliver...
by Elise Schoening | Jun 25, 2018 | Industry News
Campaign Monitor, an email marketing solution, has merged with email marketing software providers Emma and Delivra to create an enhanced solution that will serve the ranging needs of B2B businesses. Emma aims to help businesses personalize and scale email marketing...
by Elise Schoening | Jun 25, 2018 | Solution Spotlight
Chili Piper, a scheduling platform, aims to accelerate the sales process by solving the gap between account interest and sales outreach. It is designed to improve the customer experience by providing an easy way for prospective customers to book a meeting, schedule a...
by By Kelly Olson, The Mx Group | Jun 22, 2018 | Demanding Views
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. In...
by Elise Schoening | Jun 22, 2018 | Industry News
Mintigo, a customer engagement platform for sales and marketing, unveiled MintigoAI, a customer engagement platform powered by artificial intelligence. The new platform includes a suite of solutions designed to help enterprise and mid-size businesses accelerate...
by Brian Anderson | Jun 21, 2018 | Industry News
At this week’s 2018 Growth Acceleration Summit hosted by ZoomInfo, the discussions and sessions revolved around the common theme of leveraging data and insights to have more meaningful conversations with target audiences. However, this did not solely mean...
by Elise Schoening | Jun 21, 2018 | Financial News
Bigtincan, a sales enablement platform, announced that it had acquired Zunos, a sales training and enablement platform, for an initial payment of $3.25 million. The acquisition, which is expected to be completed in July, also includes payment incentives based on Zunos...
by Brian Anderson | Jun 20, 2018 | Industry News
When Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align...
by Elise Schoening | Jun 20, 2018 | Blog
The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. According to the DMA,...
by Brian Anderson | Jun 19, 2018 | Industry News
ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position...
