by Jordan Teicher, Editor-in-Chief, Contently | Jun 15, 2018 | Demanding Views
I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies. As we’ve seen over the last few weeks,...
by Terry Moffatt, Contributing Writer | Jun 13, 2018 | Industry News
When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to support its channel ecosystem, a delighted partner called the company’s partner platform “the holy grail. No other manufacturer we...
by Brian Anderson | Jun 13, 2018 | Blog
The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is...
by Elise Schoening | Jun 12, 2018 | Industry News
Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37% over the past year and the...
by Elise Schoening | Jun 12, 2018 | Industry News
Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account planning and accelerate the sales cycle. The solution aims to provide account representatives and sales team members with real-time...
by Elise Schoening | Jun 11, 2018 | Industry News
Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13. The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from...
by Elise Schoening | Jun 11, 2018 | Solution Spotlight
Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager feedback to help salespeople improve their performance and results. The engine’s coaching capabilities are positioned to provide automated,...
by Sangram Vajre, Terminus | Jun 8, 2018 | Demanding Views
Imagine a marketing approach that values quality over quantity, cares more about conversations than sales pitches and — oh yeah — is said to achieve higher ROI than other activities by 97% of marketers. Well, there’s no need to imagine … because this approach is...
by Elise Schoening | Jun 7, 2018 | Case Studies
Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns. The Challenge According to Dennis White,...
by Elise Schoening | Jun 7, 2018 | Industry News
SAP released a data management suite at the company’s annual SAPPHIRE NOW conference, held June 5-7 in Orlando, Fla. The company also unveiled a comprehensive cloud of SAP applications to tie its cloud offerings together for a better customer experience. The...
by Elise Schoening | Jun 6, 2018 | Industry News
Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and prospects at live events is far from fading away. In fact, the 2018 Event Marketing Benchmarks and Trends report from Bizzabo reveals that more than...
by Elise Schoening | Jun 6, 2018 | Industry News
DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and sales team members measure and understand their total audience, as well as identify any gaps in their current coverage. The DealSignal...
