by Andrew Gaffney | May 30, 2018 | Blog
If there was still any doubt that account-based marketing had arrived as an official category and major driver for B2B organizations, the Demandbase ABM Innovation Summit held last month in San Francisco put them to rest. Consider just a few of the developments from...
by Brian Anderson | May 30, 2018 | Industry News
Infusionsoft, the small business CRM, sales and marketing software, unveiled updates to its platform designed to simplify the user interface and provide industry-specific templates to implement better, more personalized marketing initiatives. Available to all new...
by Elise Schoening | May 29, 2018 | Solution Spotlight
Conversica aims to help businesses discover their most interested prospects to drive revenue opportunities. Its AI-powered assistants are positioned to initiate contact, intelligently interpret replies and craft tailored responses to engage prospects until they are...
by Ali Biggs, RollWorks | May 25, 2018 | Demanding Views
The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view does not perfectly explain the complexities of the B2B buyer’s...
by Elise Schoening | May 25, 2018 | Industry News
There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives...
by Elise Schoening | May 24, 2018 | Industry News
Cvent, an event management software, has acquired QuickMobile, a mobile event app platform, for an undisclosed amount. The acquisition aims to strengthen Cvent’s position in the event marketing industry with heightened capabilities for mobile event apps and...
by Brian Anderson | May 24, 2018 | Industry News
Developing personalized content experiences is an ongoing task for B2B marketers today as buyers expect vendors to fully understand how their solutions affect business outcomes for their companies. Organizations such as VIAVI Solutions, Avanade and Eastern Bank are...
by Elise Schoening | May 23, 2018 | Industry News
HubSpot has released a new integration with the collaboration platform Slack that aims to streamline workflows and increase productivity. Through the integration, users can turn Slack conversations into CRM tasks in HubSpot, according to the companies. They are also...
by Elise Schoening | May 23, 2018 | Case Studies
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based...
by Sal LoSauro | May 22, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Elise Schoening | May 22, 2018 | Industry News
Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content...
by Dmitri Lisitski, Influ2 | May 21, 2018 | Demanding Views
For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have access to programmatic advertising. It makes sense — ABM represents a targeted approach to digital advertising, and it follows the way in which business...
