by Elise Schoening | May 15, 2018 | Industry News
Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to help B2B marketers develop and deliver customized marketing campaigns. The new platform is designed to integrate with a marketer’s CRM...
by Elise Schoening | May 14, 2018 | Solution Spotlight
Insightly, a customer relationship management (CRM) software, aims to help modern B2B businesses build lifelong customer relationships and grow revenue. Insightly is designed to provide out-of-the-box capabilities that allow users to tailor experiences for every...
by Anudit Vikram, Dun & Bradstreet | May 11, 2018 | Demanding Views
In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and multiple people involved in the B2B buying decision, it can be nearly...
by Andrew Gaffney | May 11, 2018 | Industry News
When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could...
by Brian Anderson | May 10, 2018 | Industry News
At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning to the company’s newly released content insights and activation engine. The solution aims to provide insights into the impact of content on...
by Elise Schoening | May 10, 2018 | Industry News
DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and...
by Elise Schoening | May 10, 2018 | Industry News
Azalead, an ABM software provider, has rebranded to Jabmo. The new name is designed to showcase the company’s focus on ABM, according to the company. The company offers a holistic ABM solution designed to help global manufacturers reach target audiences. The...
by Andrew Gaffney | May 9, 2018 | Industry News
Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine. During its Summit in Las...
by Brian Anderson | May 8, 2018 | Blog
We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving...
by Elise Schoening | May 8, 2018 | Industry News
Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed. According to a press release, Seismic will use the acquisition to grow product innovation and expand its engineering...
by Elise Schoening | May 8, 2018 | Industry News
Skyword, a content marketing platform, announced the release of Skyword Enterprise Planner, a new tool designed to provide marketers with a unified view of marketing activities and content across various divisions, regions, campaigns and channels. Skyword Enterprise...
by Elise Schoening | May 8, 2018 | Industry News
LookBookHQ, a content activation platform for B2B marketers, has released PathFactory, a new content insights and activation platform. In coordination with the new release, the company has also rebranded to PathFactory. Unveiled at the SiriusDecisions Summit in Las...
