by Elise Schoening | Apr 3, 2018 | Industry News
HG Data, a competitive intelligence solution, has appointed Elizabeth Cholawsky as CEO and Board of Directors member. Cholawsky succeeds Craig Harris, who founded HG Data in 2010 and will now work to accelerate company research and development. Harris will continue to...
by Elise Schoening | Apr 3, 2018 | Industry News
Cloudwords, a marketing globalization platform, has teamed up with video platform Vidyard to release multilingual video content capabilities. Through the partnership, Cloudwords will launch an integrated localization solution for Vidyard customers, positioning them to...
by Randy Frisch, Uberflip | Apr 2, 2018 | Demanding Views
Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all...
by Elise Schoening | Apr 2, 2018 | Solution Spotlight
The DealSignal Contact Data Platform aims to provide marketers with more complete and accurate data, so they can drive more revenue through improved segmentation, targeting and personalization. FEATURES/FUNCTIONALITY DealSignal positions users to perform on-demand...
by Elise Schoening | Mar 30, 2018 | Industry News
SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 – 10. The ROI Awards are designed to honor companies who excel in product development, marketing...
by Elise Schoening | Mar 29, 2018 | Industry News
Salesforce has unveiled the Salesforce Integration Cloud, a new offering powered by the company’s recent acquisition of integration platform provider MuleSoft. The Cloud is designed to help users connect disparate data throughout their cloud platform. The...
by Elise Schoening | Mar 29, 2018 | Industry News
Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates. The new capabilities position Vidyard users to add...
by Elise Schoening | Mar 28, 2018 | Industry News
LinkedIn has updated its social media platform to enable B2B marketers to use video for Sponsored Content and Company Pages. Video sharing will be available to all companies and publishers in the coming weeks. Sponsored Content videos are designed to be embedded...
by Brian Anderson | Mar 28, 2018 | Industry News
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and...
by Elise Schoening | Mar 28, 2018 | Blog
Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies. Madison Logic CEO Tom O’Regan shared his thoughts on the future of ABM with...
by Lisa Richer, R2integrated | Mar 27, 2018 | Demanding Views
Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in...
by Elise Schoening | Mar 26, 2018 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products. Recently, Bombora...
