by Barbara Winters, HG Data | Feb 13, 2018 | Demanding Views
As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news...
by Klaudia Tirico | Feb 13, 2018 | Industry News
Data platform company Looker has released new features and enhancements aimed to provide greater data-driven insights. Updates in this release include: Upgrades to the content experience — A new user homepage designed to deliver and suggest more...
by Brian Anderson | Feb 9, 2018 | Blog
To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on board. To accomplish this, marketing and sales must align under one common goal to accelerate deals within buying units to create more opportunities — and...
by Brian Anderson | Feb 9, 2018 | Blog
As the cost — and effectiveness — of paid advertising has been brought under question by the B2B community, the role content plays in these paid, earned and owned channels grows evermore important. During this year’s B2B Marketing Exchange, Rebecca Lieb will...
by Brian Anderson | Feb 8, 2018 | Industry News
LinkedIn announced new integrations within several CRM, sales acceleration and management tools and its Sales Navigator solution. The company also unveiled new features and updates to its Account Pages and sales alerts features within the platform. After the recent...
by Klaudia Tirico | Feb 7, 2018 | Blog
Having a mobile-first mindset is no longer just a strategy for B2C marketers, as a new generation of digitally savvy B2B buyers engages with content on their mobile devices. During this year’s B2B Marketing Exchange, Paul Peterman will present a session titled...
by Klaudia Tirico | Feb 6, 2018 | Solution Spotlight
JotForm Cards are designed to interact with respondents like a real person would. JotForm Cards are forms that aim to be motivational, friendly and easy compared to other types of forms. The end result is greatly improved response rates. FEATURES/FUNCTIONALITY ...
by Brian Anderson | Feb 5, 2018 | Industry News
Marketo has partnered with the team collaboration tool Slack, which positions mutual customers to easily communicate between marketing and sales teams to engage prospects in a timely manner. The partnership includes an integration between both solutions designed to...
by Vincent Fontana, Selling Simplified | Feb 2, 2018 | Demanding Views
It’s no secret. The explosion of information available to us has created the ultimate battle for attention. There are simply too many attention demands put on us: advertisers want attention in and out of home. Friends and family want attention on Facebook...
by Klaudia Tirico | Feb 1, 2018 | Industry News
EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions. The company stated that the platform...
by Klaudia Tirico | Feb 1, 2018 | Blog
With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will...
by Klaudia Tirico | Jan 31, 2018 | Blog
With the B2B Marketing Exchange just around the corner, we wanted to spotlight some of the industry powerhouses taking the stage in Scottsdale next month. To kick things off, we asked one of the newest additions to our B2BMX community, Andrea Fryrear, to give us a...
