by Klaudia Tirico | Feb 7, 2018 | Blog
Having a mobile-first mindset is no longer just a strategy for B2C marketers, as a new generation of digitally savvy B2B buyers engages with content on their mobile devices. During this year’s B2B Marketing Exchange, Paul Peterman will present a session titled...
by Klaudia Tirico | Feb 6, 2018 | Solution Spotlight
JotForm Cards are designed to interact with respondents like a real person would. JotForm Cards are forms that aim to be motivational, friendly and easy compared to other types of forms. The end result is greatly improved response rates. FEATURES/FUNCTIONALITY ...
by Brian Anderson | Feb 5, 2018 | Industry News
Marketo has partnered with the team collaboration tool Slack, which positions mutual customers to easily communicate between marketing and sales teams to engage prospects in a timely manner. The partnership includes an integration between both solutions designed to...
by Vincent Fontana, Selling Simplified | Feb 2, 2018 | Demanding Views
It’s no secret. The explosion of information available to us has created the ultimate battle for attention. There are simply too many attention demands put on us: advertisers want attention in and out of home. Friends and family want attention on Facebook...
by Klaudia Tirico | Feb 1, 2018 | Industry News
EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions. The company stated that the platform...
by Klaudia Tirico | Feb 1, 2018 | Blog
With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will...
by Klaudia Tirico | Jan 31, 2018 | Blog
With the B2B Marketing Exchange just around the corner, we wanted to spotlight some of the industry powerhouses taking the stage in Scottsdale next month. To kick things off, we asked one of the newest additions to our B2BMX community, Andrea Fryrear, to give us a...
by Klaudia Tirico | Jan 30, 2018 | Industry News
SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion. The acquisition will give SAP immediate leadership in the “Lead-to-Money” space, which includes sales...
by Klaudia Tirico | Jan 30, 2018 | Solution Spotlight
Selling Simplified’s LeadMATCH Suite aims to accelerate funnel velocity with a data-driven approach that combines advanced event-driven, data-matching technology and human analysis. This insight positions users to correct and append contact records at the point...
by David Fowler, Act-On Software | Jan 30, 2018 | Demanding Views
Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action). Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to —...
by Brian Anderson | Jan 29, 2018 | Industry News
Terminus, an ABM solution, has joined the LinkedIn Marketing Partner Program in the Ad Tech category. The company stated that this new partnership is aims to help simplify the execution of multichannel ABM campaigns and help marketers engage target accounts more...
by Brian Anderson | Jan 25, 2018 | Industry News
New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has a positive impact no matter the buying scenario — an individual, a...
