by Erika Goldwater, Contributing Writer | Jan 17, 2018 | Blog
B2B marketers have plenty of events to choose from throughout the year. Everywhere you look, it seems there is a new one popping up and someone is trying to convince you to attend or your organization to sponsor it. But not all events are created equal. Especially...
by Klaudia Tirico | Jan 16, 2018 | Solution Spotlight
Qstream is designed to help salespeople by combining performance insights, coaching support and skills reinforcement in one convenient mobile app. Qstream recently added Video Coaching to its Coaching Hub, which aims to enable more consistent and meaningful...
by Klaudia Tirico | Jan 11, 2018 | Industry News
ABM platform provider Demandbase has announced the launch of its next-generation Conversion Solution. The product aims to provide tighter ABM integration between marketing and sales teams that can help improve the sales process by delivering AI-enabled intent data and...
by Klaudia Tirico | Jan 10, 2018 | Financial News
Skyword, a content marketing software and services company, has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners. The company will use the funding to accelerate growth and product innovation. Founded in 2010, the Skyword...
by Klaudia Tirico | Jan 10, 2018 | Industry News
Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers? We asked 10 top practitioners what their must-have tactics and...
by Terry Moffatt, Contributing Editor | Jan 10, 2018 | Blog
Already a couple of weeks into the New Year, it’s likely that most content marketers have their editorial calendars filled out. But if you’re still at a loss for what stories you should be telling in 2018, a survey by the Aberdeen Group and PJA last Summer...
by Brian Anderson | Jan 9, 2018 | Industry News
Act-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to...
by Jason Loh, Anaplan | Jan 8, 2018 | Demanding Views
Predicting the future is difficult, as everyone who has ever put a sales forecast together knows all too well. It’s important: Sales are the lifeblood of a profitable business and it’s difficult to make informed decisions without a good read on...
by Klaudia Tirico | Jan 5, 2018 | Solution Spotlight
G2 Crowd is a source for verified reviews of business software and services. The platform has collected more than 300,000 reviews to date, which are shared freely with more than 1.1 million monthly visitors to the site. The company recently introduced service reviews...
by Klaudia Tirico | Jan 5, 2018 | Industry News
Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation. The partnership...
by Klaudia Tirico | Jan 4, 2018 | Industry News
Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board. Lanchantin has more than 30 years of experience leading global sales,...
by Stephen Betz, Contributing Writer | Jan 3, 2018 | Industry News
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info...
