by Klaudia Tirico | Jan 3, 2018 | Industry News
Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring...
by Klaudia Tirico | Jan 3, 2018 | Blog
Software and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO. In his new role, Bonicci will be responsible for growing the...
by Jerry Rackley, Contributing Writer | Jan 3, 2018 | Industry News
2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend Survey. The survey shows that marketing budget levels, which are typically allocated a year in advance, declined for 2017-2018, reversing three...
by Klaudia Tirico | Jan 2, 2018 | Solution Spotlight
ClearSlide is designed to help sales and marketing teams find the best content, effectively communicate with customers and get insights into exactly how customers engage. The company’s latest release, Vega, aims to help sales and marketing leaders, as well as...
by Klaudia Tirico | Jan 2, 2018 | Industry News
DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports and visualizations. Through the acquisition, DialogTech customers are positioned to view their call analytics data alongside their...
by Josh Spilker, Workzone | Dec 29, 2017 | Demanding Views
B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts do nothing to bring in the desired revenue. If your...
by Klaudia Tirico | Dec 27, 2017 | Blog
Demand Gen Report is proud to host the popular B2B Marketing Exchange every year. It is where we get to meet and learn from the B2B community, and spotlight exceptional marketers who are developing innovative strategies and campaigns to fuel their brands. One of those...
by Radoslaw Dobrolecki, RTB House | Dec 27, 2017 | Demanding Views
Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going. But in a sea of automated solutions, all allegedly AI-powered, how do you decide...
by Stephen Betz, Contributing Writer | Dec 26, 2017 | Industry News
Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees’ details. Additionally, users will...
by Stephen Betz, Contributing Writer | Dec 22, 2017 | Industry News
KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo...
by Stephen Betz, Contributing Writer | Dec 22, 2017 | Solution Spotlight
HapYak is an interactive video platform designed to help users create engaging, data-rich interactive video content. HapYak’s SaaS platform aims to help users by providing the data, tools and integration options to create and measure interactive video....
by Andrew Gaffney | Dec 20, 2017 | Blog
I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an...
