by Klaudia Tirico | Jan 5, 2018 | Solution Spotlight
G2 Crowd is a source for verified reviews of business software and services. The platform has collected more than 300,000 reviews to date, which are shared freely with more than 1.1 million monthly visitors to the site. The company recently introduced service reviews...
by Klaudia Tirico | Jan 5, 2018 | Industry News
Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation. The partnership...
by Klaudia Tirico | Jan 4, 2018 | Industry News
Sales acceleration software provider Qstream has appointed Richard Lanchantin as CEO. He succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board. Lanchantin has more than 30 years of experience leading global sales,...
by Stephen Betz, Contributing Writer | Jan 3, 2018 | Industry News
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info...
by Klaudia Tirico | Jan 3, 2018 | Industry News
Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the acquisition, Terminus aims to build a platform for executing and measuring...
by Klaudia Tirico | Jan 3, 2018 | Blog
Software and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO. In his new role, Bonicci will be responsible for growing the...
by Jerry Rackley, Contributing Writer | Jan 3, 2018 | Industry News
2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend Survey. The survey shows that marketing budget levels, which are typically allocated a year in advance, declined for 2017-2018, reversing three...
by Klaudia Tirico | Jan 2, 2018 | Solution Spotlight
ClearSlide is designed to help sales and marketing teams find the best content, effectively communicate with customers and get insights into exactly how customers engage. The company’s latest release, Vega, aims to help sales and marketing leaders, as well as...
by Klaudia Tirico | Jan 2, 2018 | Industry News
DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports and visualizations. Through the acquisition, DialogTech customers are positioned to view their call analytics data alongside their...
by Josh Spilker, Workzone | Dec 29, 2017 | Demanding Views
B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts do nothing to bring in the desired revenue. If your...
by Klaudia Tirico | Dec 27, 2017 | Blog
Demand Gen Report is proud to host the popular B2B Marketing Exchange every year. It is where we get to meet and learn from the B2B community, and spotlight exceptional marketers who are developing innovative strategies and campaigns to fuel their brands. One of those...
by Radoslaw Dobrolecki, RTB House | Dec 27, 2017 | Demanding Views
Programmatic’s hold on the marketing sector is strong; it represents one of the most efficient ways to both granularize your retargeting while gauging where every dollar is going. But in a sea of automated solutions, all allegedly AI-powered, how do you decide...
