by Kelly Lindenau | Aug 13, 2024 | Industry News
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new...
by Lauren McGrath, DMi Partners | Aug 12, 2024 | Demanding Views
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. In that spirit, let’s...
by Kelly Lindenau | Aug 8, 2024 | Industry News
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling....
by Kelly Lindenau | Aug 7, 2024 | Industry News, News Brief
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes the acquisition will...
by Kelly Lindenau | Aug 7, 2024 | Blog
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that their data isn’t up-to-snuff. Running AI with poor data can...
by Kelly Lindenau | Aug 7, 2024 | Feature
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are much more accessible across multiple streaming and cable platforms, and remote/hybrid workers have...
by Kelly Lindenau | Aug 6, 2024 | Industry News
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are facing increased pressure to optimize spending and drive...
by Bayley Fesler, Xactly | Aug 6, 2024 | Demanding Views
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour killer,” Gen Zers are known for prioritizing a healthy work-life balance. As this...
by Kelly Lindenau | Aug 1, 2024 | Industry News
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with 6sense’s intent data to help deliver hyper-personalized,...
by Kelly Lindenau | Jul 31, 2024 | Industry News
Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper buyer insights. The AI assistant seeks to blend conversational and behavioral AI to automate the manual tasks...
by Kelly Lindenau | Jul 30, 2024 | Case Studies
Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon Web Services. The Challenge Detrie...
by Kelly Lindenau | Jul 30, 2024 | Industry News
Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released by the newly formed Outreach Insights Group, the research...
