by Helen Waite, Mindtickle | Aug 30, 2024 | Demanding Views
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed than ever and expect outstanding experiences throughout the purchase journey, and they won’t hesitate to look...
by Kelly Lindenau | Aug 29, 2024 | Industry News
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions. According to the company, the study — which includes more than 14,000...
by Kelly Lindenau | Aug 28, 2024 | Industry News
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94% of B2B...
by Kelly Lindenau | Aug 27, 2024 | Blog
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter expertise, they can significantly boost search...
by Anna Tsymbalist, Influ2 | Aug 23, 2024 | Demanding Views
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While targeting all members of the buying committee simultaneously and...
by Kelly Lindenau | Aug 21, 2024 | Blog
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT and similar tools, those large language models don’t allow salespeople to go much...
by Kelly Lindenau | Aug 20, 2024 | Blog
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B Marketing Exchange East (#B2BMX East), Jeanne Hopkins,...
by Kelly Lindenau | Aug 20, 2024 | Industry News
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution. The combined offering seeks...
by Jim Ogle, Anteriad | Aug 20, 2024 | Demanding Views
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite bringing considerable value to a company, it’s challenging for these leaders to...
by Kelly Lindenau | Aug 13, 2024 | Industry News
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data...
by Kelly Lindenau | Aug 13, 2024 | Industry News
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new...
by Lauren McGrath, DMi Partners | Aug 12, 2024 | Demanding Views
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. In that spirit, let’s...
