by Kelly Lindenau | Aug 27, 2024 | Blog
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter expertise, they can significantly boost search...
by Anna Tsymbalist, Influ2 | Aug 23, 2024 | Demanding Views
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While targeting all members of the buying committee simultaneously and...
by Kelly Lindenau | Aug 21, 2024 | Blog
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT and similar tools, those large language models don’t allow salespeople to go much...
by Kelly Lindenau | Aug 20, 2024 | Blog
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B Marketing Exchange East (#B2BMX East), Jeanne Hopkins,...
by Kelly Lindenau | Aug 20, 2024 | Industry News
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution. The combined offering seeks...
by Jim Ogle, Anteriad | Aug 20, 2024 | Demanding Views
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite bringing considerable value to a company, it’s challenging for these leaders to...
by Kelly Lindenau | Aug 13, 2024 | Industry News
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data...
by Kelly Lindenau | Aug 13, 2024 | Industry News
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new...
by Lauren McGrath, DMi Partners | Aug 12, 2024 | Demanding Views
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. In that spirit, let’s...
by Kelly Lindenau | Aug 8, 2024 | Industry News
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling....
by Kelly Lindenau | Aug 7, 2024 | Industry News, News Brief
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes the acquisition will...
by Kelly Lindenau | Aug 7, 2024 | Blog
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that their data isn’t up-to-snuff. Running AI with poor data can...
