by Brian Anderson | Oct 25, 2017 | Blog
As Head of CRM & Digital — B2B at Samsung Electronics France, Güçlü Ozsayin built and executed a digital demand generation strategy and continuously collaborates with key stakeholders, and content and technology providers to oversee the implementation of automated...
by Stephen Betz, Contributing Writer | Oct 23, 2017 | Industry News
Adenion, a German developer of content marketing software, has launched its new Blog2Social social media automation tool. Designed to boost sales through greater social media engagement, the software is programmed to helps business owners, marketers and bloggers save...
by Stephen Betz, Contributing Writer | Oct 20, 2017 | Solution Spotlight
Program Management is a new set of capabilities for the Optimizely X platform that are designed to help companies scale their website experimentation program across their entire organization with new tools for collaboration, reporting and oversight. ...
by Mohit Garg, MindTickle | Oct 20, 2017 | Demanding Views
Millennials are projected to make up about 33% of the U.S. workforce, with that number rising to 75% by 2025.According to the U.S. Bureau of Labor Statistics, over five million Millennials are in sales roles. Millennials are also known for job hopping. The New Talent...
by Stephen Betz, Contributing Writer | Oct 20, 2017 | Industry News
Marketo launched a suite of new solutions that aim to give marketing and sales teams cross-channel personalization capabilities, enhanced email analytics and account-based insights to engage more effectively with their customers. The new solutions include Content A.I,...
by Brian Anderson | Oct 19, 2017 | Industry News
SendGrid, an email marketing platform, has filed for an IPO with the goal of raising $100 million. The company announced its plans to list on the New York Stock Exchange under the symbol “SEND.” In the SendGrid’s IPO registration statement, the company said it...
by the DGR Edit Team | Oct 18, 2017 | Industry News
For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018. To better...
by Stephen Betz, Contributing Writer | Oct 18, 2017 | Industry News
Acquia has announced the expansion of its CMS platform with two new products designed to assist in digital marketing initiatives: Acquia Journey and Acquia Digital Assistant Manager (DAM). Acquia DAM is designed to centralize all of the creative assets within an...
by Alicia Esposito, Content4Demand | Oct 18, 2017 | Blog
There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics. This advice was especially relevant during the 2016 presidential election, which will likely go down in history as one of the most volatile and polarizing of...
by Stephen Betz, Contributing Writer | Oct 16, 2017 | Solution Spotlight
The next-generation ABM Platform by Demandbase is designed for B2B marketers to manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions into one fully integrated platform. FEATURES/FUNCTIONALITY: Key...
by Nick Bhavsar, Bound | Oct 13, 2017 | Demanding Views
Marketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails. This results in prospects increasingly tuning...
by Contributing Writer, Stephen Bezt | Oct 13, 2017 | Industry News
Invoca, a call intelligence company, announced it has integrated with Google’s Offline Conversions API. The integration can pull Signal AI data into Google AdWords, positioning marketers to gain new insights into the types of calls and callers that...
