by Klaudia Tirico | Oct 12, 2017 | Industry News
Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed....
by Brian Anderson | Oct 11, 2017 | Industry News
Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting growth initiatives with new skills, tools and a renewed focus on audience-centric campaigns. New research from SiriusDecisions shows that global CMOs are...
by Terry Moffatt, Channel Marketer Report | Oct 11, 2017 | Blog
The news that Dell EMC’s indirect business will account for more than 60% of its overall revenue by 2020 is not surprising. Already two-thirds of all IT products and services are sold through channels. And it’s estimated that as much as 75% of all global...
by Klaudia Tirico | Oct 10, 2017 | Industry News
ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B internet data. The partnership positions users of both solutions to implementing ABM strategies and programs to act on and operationalize insights provided by...
by Gianna Scorsone, Mondo | Oct 10, 2017 | Demanding Views
Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses...
by Stephen Betz, Contributing Writer | Oct 9, 2017 | Industry News
Aprimo, a global marketing operations technology provider, announced the addition of AI-powered auto-tagging capabilities within its Digital Asset Management (DAM) platform. The new enhancements are designed to improve consistency, scalability, and ease-of-use...
by Stephen Betz, Contributing Writer | Oct 9, 2017 | Solution Spotlight
Visual IQ’s Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single user interface. The solution aims to enable marketers to optimize marketing and advertising performance by...
by Klaudia Tirico | Oct 6, 2017 | Industry News
Oracle has announced the launch of new artificial intelligence (AI) apps for marketing and sales professionals. Called Adaptive Intelligent Apps, and built into the existing Oracle Cloud applications, the features are designed to simplify the decision-making process...
by Klaudia Tirico | Oct 5, 2017 | Industry News
Bigtincan, a mobile, AI-powered sales enablement solutions provider, has announced the launch of a sales enablement automation platform that leverages AI-driven features and automation to support every stage of the sales and marketing lifecycle. Called Bigtincan Hub,...
by Klaudia Tirico | Oct 4, 2017 | Blog
Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to...
by Klaudia Tirico | Oct 4, 2017 | Solution Spotlight
Act-On for Sugar is a product and support bundle designed to complement SugarCRM and ensure users get the most out of their marketing automation investment. FEATURES/FUNCTIONALITY The bundle includes: A prebuilt, native integration with SugarCRM, which enables...
by Brian Anderson | Oct 4, 2017 | Industry News
B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their programs, companies such as Cox Media, SAP and Box are finding...
