by Stephen Betz, Contributing Writer | Oct 9, 2017 | Industry News
Aprimo, a global marketing operations technology provider, announced the addition of AI-powered auto-tagging capabilities within its Digital Asset Management (DAM) platform. The new enhancements are designed to improve consistency, scalability, and ease-of-use...
by Stephen Betz, Contributing Writer | Oct 9, 2017 | Solution Spotlight
Visual IQ’s Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single user interface. The solution aims to enable marketers to optimize marketing and advertising performance by...
by Klaudia Tirico | Oct 6, 2017 | Industry News
Oracle has announced the launch of new artificial intelligence (AI) apps for marketing and sales professionals. Called Adaptive Intelligent Apps, and built into the existing Oracle Cloud applications, the features are designed to simplify the decision-making process...
by Klaudia Tirico | Oct 5, 2017 | Industry News
Bigtincan, a mobile, AI-powered sales enablement solutions provider, has announced the launch of a sales enablement automation platform that leverages AI-driven features and automation to support every stage of the sales and marketing lifecycle. Called Bigtincan Hub,...
by Klaudia Tirico | Oct 4, 2017 | Blog
Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to...
by Klaudia Tirico | Oct 4, 2017 | Solution Spotlight
Act-On for Sugar is a product and support bundle designed to complement SugarCRM and ensure users get the most out of their marketing automation investment. FEATURES/FUNCTIONALITY The bundle includes: A prebuilt, native integration with SugarCRM, which enables...
by Brian Anderson | Oct 4, 2017 | Industry News
B2B marketers are not only tasked with communicating their value proposition to prospective customers, but also with their internal teams. To help project the impact and intelligence gathered by their programs, companies such as Cox Media, SAP and Box are finding...
by Klaudia Tirico | Oct 4, 2017 | Case Studies
Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during...
by Christine Vermes, Full Circle Insights | Oct 3, 2017 | Demanding Views
No matter how often you present to the board, the pressure to perform and justify your existence is ever present and can be one of the most intimidating things you’ll do professionally. And the prep work can be onerous. The hours spent pulling data...
by Brian Anderson | Oct 3, 2017 | Industry News
Get Smart Content, a content personalization platform, announced it has rebranded to Bound, effective immediately. In addition, the company redesigned its personalization platform aimed to help B2B marketers create digital engagement at scale. Bound’s 360...
by Klaudia Tirico | Oct 2, 2017 | Industry News
DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will expand DoubleDutch’s offering into a full-fledged event marketing and attendee management system, according to the company....
by Stephen Betz, Contributing Editor | Sep 29, 2017 | Industry News
Engagio, a marketing orchestration software company, announced it has launched Dash Account Based Attribution, a solution designed to help B2B marketers measure ROI and make better decisions about driving business outcomes at high-value accounts with multi-touch...
