by Klaudia Tirico | Sep 13, 2017 | Industry News
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets,...
by Brian Anderson | Sep 13, 2017 | Case Studies
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their data and identify prospective customers that have an interest in their products. The insight was then used to create demand generation...
by Terry Moffatt, Contributing Editor | Sep 12, 2017 | Blog
According to Demand Gen Report’s 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they want deeper metrics to show the impact on pipeline and revenue. But when asked about the drivers that are increasing their focus...
by Klaudia Tirico | Sep 12, 2017 | Solution Spotlight
The Apttus Incentive Compensation Management (ICM) aims to help companies design, execute and manage sales incentive programs and embed them throughout the Apttus Quote-to-Cash (QTC) suite. The solution combines with applications available in the...
by Ray Kingman, Semcasting | Sep 12, 2017 | Demanding Views
Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent...
by Brian Anderson | Sep 11, 2017 | Industry News
BuzzSumo, a social media analytics and curation platform for content marketers, unveiled a new feature within its content discovery and insights platform that is designed to help content marketers search for questions being asked about topics that align to their...
by Brian Anderson | Sep 8, 2017 | Industry News
HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits. The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating...
by Brian Anderson | Sep 7, 2017 | Industry News
Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible for developing and executing Optimizely’s global marketing efforts, according to the company. Prior to joining Optimizely, Tsukahara...
by Brian Anderson | Sep 6, 2017 | Industry News
LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop. Called the LinkedIn Audience Network,...
by Andrew Gaffney | Sep 6, 2017 | Blog
Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from...
by Kayli Barth, Contributing Writer | Sep 6, 2017 | Industry News
Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline...
by Klaudia Tirico | Sep 5, 2017 | Industry News
Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their...
