by Brian Anderson | Aug 29, 2017 | Industry News
DiscoverOrg, a marketing and sales intelligence solution, announced it has acquired the IT sales intelligence company RainKing for an undisclosed fee. As of today, new data will be brought into both platforms, increasing the number of companies, contacts and buying...
by Klaudia Tirico | Aug 28, 2017 | Solution Spotlight
Aviso Sales Vision is an AI-driven sales forecasting and visibility platform that aims to give CROs and sales operations leaders 360-degree visibility into sales forecasts, pipeline health and sales performance. FEATURES/FUNCTIONALITY Aviso Sales...
by Klaudia Tirico | Aug 28, 2017 | Industry News
New research from Marketo shows that while marketers say they are “engaging” buyers, they are still lacking true engagement and executive support. In fact, 82% of marketers believe they have a deep understanding of who they’re trying to reach, but more than half...
by Mike Colombo, Cloudwords | Aug 25, 2017 | Demanding Views
Years ago, I was working on a market segmentation project for a Global Sales VP and he said, “You know, Mike, there are only two types of customers: the ones you have and the ones you want.” At the time, I didn’t think much about it. But I do now. More than...
by Klaudia Tirico | Aug 24, 2017 | Financial News
WorkSpan, a collaboration software designed to help users execute joint marketing programs with partners and agencies, has raised $9 million in a Series A funding round led by Mayfield. The company also announced the general availability of its solution after...
by Brian Anderson | Aug 24, 2017 | Industry News
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that B2B marketers are aware of critical issues within their data-driven marketing strategies, but are not prioritizing a solution. While more than half (51%) of...
by Klaudia Tirico | Aug 23, 2017 | Case Studies
TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ to address declining performance in conversions from its free trial program. The Challenge A majority of TIBCO’s...
by Peter Gillett, Zuant | Aug 23, 2017 | Demanding Views
Trade shows are having a dramatic revival, which is great news for marketing and sales. Why this resurgence? One word: Efficiency. Consider how selling has changed over the past two decades. Before today’s high-speed digital age, sales was typically a drawn out...
by Klaudia Tirico | Aug 22, 2017 | Solution Spotlight
Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native and content discovery channels, as well as optimize content based on to campaign KPIs to help maximize engagement and deliver ROI. FEATURES/FUNCTIONALITY...
by Brian Anderson | Aug 22, 2017 | Blog
As marketers push on in their strive for buyer centricity in their campaigns and messaging, a lot of tweaking and fine tuning comes into play. And while buyers’ paths to purchase certainly aren’t linear, today’s technology allows marketers to gain...
by Brian Anderson | Aug 22, 2017 | Industry News
Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as a Service (SaaS) version of its DAM software. The SaaS-based version enables users to implement the solution faster and scale their content...
by Brian Anderson | Aug 21, 2017 | Industry News
Former Marketo CMO Chandar Pattabhiram has joined the Board of Directors for Blueshift, an AI-focused marketing solution. Following his departure from the marketing automation company in June 2017, Pattabhiram took the helm as CMO of Coupa Software, a cloud-based...
