by Klaudia Tirico | Aug 18, 2017 | Industry News
Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch...
by Klaudia Tirico | Aug 17, 2017 | Industry News
As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from...
by Matt Halchak, Contributing Writer | Aug 16, 2017 | Industry News
For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success. However, there is a new set of metrics quickly emerging as marketers continue to focus less on volume, and shift to more precise tactics...
by Brian Anderson | Aug 16, 2017 | Industry News
MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports. Sources tell TechCrunch that the company is aiming to go public by the close of 2017. The company offers traditional database technology, including...
by Klaudia Tirico | Aug 16, 2017 | Industry News
Great Hill Partners, a Boston-based private equity firm that focuses on investments in high growth mid-market companies, has announced the acquisition of B2B database software company ZoomInfo. Yonatan Stern, ZoomInfo’s CEO, stated that the acquisition will help...
by Brian Anderson | Aug 16, 2017 | Blog
Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers...
by Klaudia Tirico | Aug 16, 2017 | Financial News
SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and...
by Klaudia Tirico | Aug 15, 2017 | Industry News
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has...
by Klaudia Tirico | Aug 14, 2017 | Solution Spotlight
The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and...
by Stephan Nobs, BrandMaker | Aug 11, 2017 | Demanding Views
Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an official spokesperson and every piece of collateral issued was approved by marketing and legal departments. That’s changing. The once...
by Brian Anderson | Aug 10, 2017 | Industry News
Openprise, a data orchestration solution provider, announced the launch of Openprise Data Marketplace, a solution designed to help users simplify their data collection and normalization processes with third-party vendors. As part of the Openprise Data Orchestration...
by Klaudia Tirico | Aug 9, 2017 | Industry News
Evergage, a real-time personalization platform, has raised $10 million in Series C funding. The round was led by Arrowroot Capital, which also led the company’s Series B round in early 2016, bringing total funding to $31.5 million. Additional investors include...
