by Klaudia Tirico | Aug 2, 2017 | Blog
I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide...
by Klaudia Tirico | Aug 1, 2017 | Industry News
Wpromote, an independent digital marketing agency, has acquired B2B digital demand generation agency DemandWave to enhance its B2B offerings. Terms of the deal were not disclosed. LA-based Wpromote stated that it has been looking to expand its presence in the San...
by Brian Anderson | Jul 31, 2017 | Industry News
Node, an AI technology company, announced it has raised roughly $16 million in financing, including a funding round led by Avalon Ventures with participation from Mark Cuban, NEA and Canaan Partners. The company stated that the funding will be used to accelerate...
by Klaudia Tirico | Jul 31, 2017 | Solution Spotlight
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their impact by connecting two marketing tech platforms: CRM and...
by Dayna Rothman, BrightFunnel | Jul 28, 2017 | Demanding Views
This article originally appeared on the BrightFunnel blog on July 26, 2017. When I got into the office Tuesday morning, the first thing on my to-do list was to create a content program in Marketo for a new E-book we were launching. I opened my computer, filled up my...
by Matthew Halchak | Jul 27, 2017 | Industry News
LinkedIn has released Website Demographics, a free reporting tool that enables users to gain insights about the types of professionals visiting their websites. The tool allows users to filter between eight individual professional dimensions — including industry, job...
by Matthew Halchak | Jul 26, 2017 | Blog
B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users...
by Karen Axelton, Contributing Writer | Jul 26, 2017 | Industry News
For many B2B organizations, the challenge has become less about generating new leads and more about how to further engage those leads and move them into a next stage conversation. Critical elements of that include timing — with 87% of respondents in Demand Gen...
by Klaudia Tirico | Jul 25, 2017 | Industry News
Earlier today, Marketo experienced a complete platform outage. Users were unable to log into the Marketo website in order to access their campaigns during the outage. The company announced it was aware of the issue at around 7:20 am EDT. Then, at 12:33 PM EDT, the...
by Klaudia Tirico | Jul 25, 2017 | Industry News
HubSpot has announced that it has acquired Kemvi, a startup supplying artificial intelligence (AI) and machine learning capabilities designed to help sales reps improve relationships with potential customers. Terms of the deal were not disclosed. Hubspot plans to...
by Matthew Halchak | Jul 24, 2017 | Solution Spotlight
The Leadspace B2B Audience Management Platform is designed to help users discover their Total Available Market (TAM). The platform aims to increase customer and prospect engagement with data users need on both accounts and individuals. Leadspace uses artificial...
by Matthew Halchak | Jul 24, 2017 | Industry News
AI and big-data powered marketing cloud 6sense has appointed Jason Zintak as CEO to help drive growth and oversee the technological development of the company. 6sense Founder and former CEO Amanda Kahlow will maintain an active role in the company as Chief...
