by Klaudia Tirico | Jul 19, 2017 | Industry News
B2B marketers today are focusing less on the quantity of leads they generate; and more on the quality. That means they must explore new ways to engage and develop deeper connections with key stakeholders as they venture through the buying journey. Demand Gen...
by Brian Anderson | Jul 19, 2017 | Case Studies
For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it’s important to be extra conscious of company spending. The company launched an internal marketing campaign to educate its...
by Brian Anderson | Jul 19, 2017 | Blog
During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world. One announcement that caught my eye recently was from that “little”...
by Matthew Halchak | Jul 18, 2017 | Industry News
Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket...
by Matthew Halchak | Jul 17, 2017 | Industry News
Insightly released a new version of its CRM Suite to improve sales team productivity. The Suite, which incorporates a new Microsoft Outlook integration and user interface, is designed to improve technical performance and overcome adoption hurdles. The new...
by Klaudia Tirico | Jul 17, 2017 | Solution Spotlight
Insights from Autopilot is designed to enable marketers to visualize and track the performance of their customer journeys against a goal, much like a fitness tracking app. Users are positioned to track the winning channels, metrics and messages needed to convert more...
by Mike Kostow, Salesforce Pardot | Jul 14, 2017 | Demanding Views
In the past year, we’ve see artificial intelligence (AI) take off. As an industry, we’ve finally reached the point where we have enough user data, the right algorithms and the data science needed to allow technology to take over—predicting outcomes in real...
by Klaudia Tirico | Jul 14, 2017 | Industry News
Synthio, a data solutions company formerly known as Social123, announced it has received $8.5 million in funding from Fulcrum Equity Partners. The company plans to invest the funds in growing its sales, marketing, customer success and product teams, as well as...
by Matthew Halchak | Jul 13, 2017 | Industry News
Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for...
by Brian Anderson | Jul 13, 2017 | Industry News
From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has raised $64 million in Series C funding led by the Y Combinator Continuity Fund. Existing investors Accel, Thrive Capital, Ron...
by Andrew Gaffney | Jul 12, 2017 | Blog
In the first few years we conducted our B2B Buyer’s Survey, a lot of the focus was around how an increasing amount of the decision-making process took place before a buyer ever engaged with a sales representative. The fact that digital touch points were...
by Brian Anderson | Jul 12, 2017 | Industry News
Infor, a cloud-based business applications provider, unveiled a new integration between its CRM offering and LinkedIn Sales Navigator. The integration is designed to streamline the user experience between both solutions and position sales reps with relevant data and...
